• GENERAL
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ERIN DURKEE

CREATIVE DIRECTOR / WRITER

  • GENERAL
  • HEALTHCARE
  • About

Pace

Mercedes-Benz

Pager

On this consulting project, we worked directly with the Pager client to test launch their on-demand healthcare app in NYC – creating the iconography and brand language, and kicking it all off with a subway takeover campaign.

Army Reserve

The U.S. Army Reserve provides civilians with the opportunity to serve their nation on a part-time basis, putting their job experience to work for their country, while acquiring Army skills that transfer back to their civilian careers.

To demonstrate the skills-transfer benefit to potential recruits, we created the digital experience Part Time. All Soldier. Users could toggle between the civilian and Reserve worlds of 4 different Soldiers, performing skills assessment challenges and interacting with content and videos. The experience lived on GoArmy.com and served as a successful recruiting tool.

Prego

We’ve all made bad choices. Tapping into this insight, we successfully positioned Prego pasta sauce as one choice you’ll never regret.

Mirage

Vegas may be known for bachelor party weekends, but Monday to Friday it’s all business. Sorta. These ads position The Mirage Hotel as the perfect corporate meeting venue for professionals looking to behave unprofessionally.

Digestive Advantage

Smart

A fun little campaign for a fun little car.

International Paper

The largest pulp and paper company in the world, International Paper has nearly 50,000 employees worldwide. We decided to let their kids tell you the rest of the story.

Aetna Retirement Services

70 is the new 60. These ads were targeted at a generation hell-bent on taking the retire out of retirement.

Cell South

Cell South customers loved that their carrier was local. They loved the reliable service. But they hated the archaic phones. Using Pac-Man, KISS and a Kardashian-sized diamond we changed this negative perception, increasing device sales.

Danonino

Jaguar

MegaRed

MasterCard

Credit card fraud costs merchants and financial institutions $22 billion annually. This B2B campaign introduced C-suite execs to MasterCard's real-time fraud detection technology, AIMs. A solution that bordered on ESP.

Pace

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Mercedes-Benz

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Pager

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Army Reserve

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Prego

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Mirage

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Digestive Advantage

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Smart

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International Paper

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Aetna Retirement Services

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Cell South

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Danonino

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Jaguar

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MegaRed

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MasterCard

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